Today’s hottest brands are both new and established, but these buzzy marketers all have one major thing in common—they’ve been able to maintain their brand health through the pandemic. We’ll talk to some of the executives behind these brands to find out how they got to where they are today, and look at what’s ahead for them in 2020.
Tuesday, July 28 at 11:00 a.m. EDT Live streamed from your laptop, phone or other connected device
Several digital brands were beginning to gain traction pre-pandemic, but the onset of COVID-19 hastened their rise. Executives from brands such as Headspace, a meditation app, speak about how they are leveraging their newfound popularity into new offerings and brand partnerships, and how their marketing strategies changed in the process.
Deborah Hyun, VP of Global Marketing, Headspace
Janine Pelosi, Chief Marketing Officer, Zoom Video Communications
Moderator: E.J. Schultz, Assistant Managing Editor, Ad Age
Tock's pivot Nick Kokonas is one half of the team that co-founded The Alinea Group, along with award-winning chef Grant Achatz. When Alinea and other restaurants shuttered due to COVID-19, Kokonas sprung into action. As the founder and CEO of reservation and ticketing software company Tock, Kokonas and his team ramped up Tock To Go, quickly enabling sit-down restaurants to pivot toward takeout and delivery models and stay afloat during the most difficult time the industry has ever experienced. Kokonas talks about how the brand successfully transformed its operations and where he sees Tock's model heading next.
Nick Kokonas, Founder and CEO, Tock
Interviewer: Jessica Wohl, Reporter, Ad Age
COVID-19 brought huge demand to household staples such as bleach and toilet paper, as consumers clamored to stock up on essentials during lockdowns. Executives from brands including Clorox talk about how their company is dealing with newfound fame, managing wholesale relationships, and planning for the future.
Heidi Cooley, Head of Global Marketing, Crocs
Stacey Grier, Senior VP and Chief Marketing Officer,
The Clorox Company
Bill Tine, VP of Marketing,
King Arthur Baking Company
Moderator: Adrianne Pasquarelli, Senior Reporter, Ad Age